Sensual, modern, avant-garde, often provocative, Miu Miu addresses a sophisticated and worldly clientele receptive to new fashion trends and ideas. Miu Miu is characterized by a very strong identity and an independent creative development, which can be seen in the use of cutting edge fabrics and influential styles. The alternative expression of Miuccia Prada - Miu Miu was established in 1993 and has been recognized as one of the leading worldwide brands of the 21st century.